Encourage nonprofits to sign up for Give Local York
Network with and recruit local community nonprofit leaders to expand and amplify Give Local York’s message to nonprofits, donors, and other general supporters
You should:
Sign up for Give Local York and customize your profile
Assemble your Give Local York team and involve them in planning how your Give Local York campaign will complement your annual fundraising strategy
Attend a webinar to learn about Give Local York, how to promote your Give Local York campaign, and how to recruit and utilize peer-to-peer fundraisers
Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
Month 2
The Give Local York Team will:
Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Give Local York
Continue offering trainings to nonprofits participating in Give Local York, and those interested in the opportunity, on giving day best practices.
Develop content for nonprofits participating in Give Local York to use, and for use on #GiveLocalYork social media pages, Facebook and Twitter.
You should:
Craft your campaign story. How are you celebrating Give Local York? How will you use the funds raised during Give Local York? Why should donors give to you on Give Local York? Watch our Storytelling Training Video to learn more!
Let your volunteers know you’re participating in Give Local York and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Give Local York on May 3rd. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
Month 3
The Give Local York Team will:
Provide more resources to local community nonprofit leaders to expand and amplify Give Local York’s message to nonprofits, donors, and other general supporters
Continue promoting Give Local York to nonprofits across the region
You should:
Send out a save the date email and social media post to all of your supporters! Download the Give Local York “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
Month 4
The Give Local York Team will:
Heavily promote Give Local York to all media outlets across the region
Finalize partnerships with local businesses to benefit every nonprofit participating in Give Local York
You should:
Post on social media regularly about Give Local York, using the hashtag #GiveLocalYork
Email your supporters with additional details about Give Local York. How do they give? Why should they give? When should they give?
Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
Day of
The Give Local York Team will:
Heavily promote Give Local York to all media outlets across the region
Provide 24-hour support to all nonprofits and their supporters
You should:
Post on social media regularly about Give Local York, using the hashtag #GiveLocalYork
Email your supporters with updates and how they can help your Give Local York campaign
Thank your supporters in real-time on social media, in emails, or give them a call!
Celebrate!
Beyond
The Give Local York Team will:
Share statistics from Give Local York, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
Share the results from your Give Local York participation and what those results mean.
Thank your donors and let them know exactly what their donations mean for your program.
Send handwritten notes to your fundraising champions and your Board for their assistance.
Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
Engage with your donors on GiveGab after Give Local York by posting volunteer opportunities, fundraising, and hosting events!
