Q. What is Give Local York?
Making giving history in York County! On May 3, 2019, the White Rose Leadership Institute is hosting Give Local York, a 24-hour online giving extravaganza. With the generous support of our Event Sponsors, and thousands of individual donors, we will make history in 2019!
Q. How does it work?
For 24 hours--from 12am to 11:59:59pm--on May 3rd, donors may visit https://givelocalyork.org to make secure donations to their favorite local nonprofit organizations. The minimum donation is $10 and there is no maximum. Every dollar donated to participating nonprofits will be enhanced with bonus funds provided by Give Local York sponsors—making donor dollars stretch further! Nonprofits will also be eligible for cash prizes!
Q. When will Give Local York take place?
Give Local York will take place from 12am through 11:59:59pm on May 3, 2019. All event-related donations are made through https://givelocalyork.org during that 24-hour period.
Q. Why is the White Rose Leadership Institute hosting Give Local York for local community benefit organizations (nonprofits)?
We are invested in bringing awareness to the community benefit organizations that make our community a vibrant place for us to live, work, and play. Community benefit organizations play a huge role in all our lives and we are deeply dedicated to supporting the good work that they do. The aim of Give Local York is to:
- Raise the level of knowledge about community benefit organizations in our county and highlight their positive impact on our well-being.
- Support the operating needs of community benefit organizations that serve York County.
- Grow the base of engaged donors in York – bringing new donors to our community benefit organizations.
- Spotlight the charitable trends in our community. Where are we giving? What are our community benefit organizations saying is vital and needed right now?
Q. Can any community benefit organization participate in Give Local York?
If you are a 501(c)(3) public charity that is sub classified as 509a1, 509a2, or 509a3 (Type 1, Type 2, or Type 3 Functionally Integrated supporting organization), you are eligible to apply for participation. Your organization’s status will be verified by our team.
There are no restrictions based on organization size or location; however, you must serve residents of York County, Pennsylvania.
Q. Why should my organization participate?
Give Local York is your opportunity to:
- Raise awareness about your organization
- Engage existing donors and reach new ones
- Enhance every dollar donated with bonus funds
- Expand your online and social media presence and fundraising success
- Learn and deploy new marketing strategies
- Support your immediate operating needs
- Engage your staff, board and supporters in new ways
- Plug into a community of doers & givers
- And have fun!
Q. How does my nonprofit sign up?
Complete your online nonprofit profile at www.givelocalyork.org no later than 5pm on Monday, April 1, 2019, including submitting your $150 registration fee. Upon receipt of your payment and review of your registration, you will receive communication as to your acceptance into the Give Local York event.
Q. When is the deadline to sign up for Give Local York?
Because we are legally required to check the validity of 501(c)(3) status, review supporting documents, and provide time to set up your personalized donation page, the deadline for application to participate in Give Local York is April 1, 2019. No exceptions.
Organizations who complete their registration before 11:59pm EST on January 18, 2019 will be entered into a drawing to win a special Early Registration Prize on Give Day, thanks to Encompass Health!
Q. How do you vet the organization initially and yearly to determine that the participating organization is actually and effectively providing charitable services to the York population?
Information provided by organizations during the application process will be verified using Guidestar. GiveGab, our technology partner, will also vet organizations to verify nonprofit status. Give Local York will not be extensively vetting organizations beyond meeting the basic participation requirements.
If this $150 fee is prohibitive for your organization, contact email@example.com to discuss scholarship options, thanks to our Scholarship Sponsor, White Rose Credit Union.
Q. Why is there a fee to participate?
Unlike Give Days in other communities, Give Local York is a grassroots event, held for nonprofits by nonprofits. This fee helps to support the efforts required to conduct a community-wide event of this scale, including: the superior user experience provided on the GiveGab platform; the toolkit and training opportunities; securing sponsorships that fund our stretch pool and prizes; providing extensive media exposure; and supporting the Big Give Celebration. Funds raised by registration fees go directly into event production and support and make Give Local York possible.
Q. Can I pre-schedule a donation for Give Local York?
You cannot pre-schedule your Give Local York gift, but you may make a donation to a participating nonprofit before or after the Give Local York. In order for your donation to be counted towards prize incentives awarded on Give Local York, it must be made between midnight at 11:59 p.m. on May 3, 2019.
Q. Is the White Rose Leadership Institute keeping any revenue from the project?
No. All funds raised from Give Local York go directly into producing the event.
TRAININGS AND PROMOTION
Q. What will my organization's personalized web page look like on givelocalyork.org?
In addition to a giving “array” of donation levels, personalized giving pages will show your logo, pictures and video of your choosing, your mission statement, and brief description of services. YOU provide the content of the page during the application process. Your page will not be able to accept donations until May 3, 2019. However, you will be able to see and modify your organization’s profile information prior to the event and have access to your link (URL) to distribute in advance.
Q. Is it possible to make changes to my organization’s profile?
Yes, you will be able to edit your Give Local profile.
Q. What support will the Institute be giving participant organizations?
Continued this year will be Give Local Giving Groundworks Sessions! This year, these sessions are in the form of a series of webinars hosted by our technology partner, GiveGab, that are designed to build capacity for your organization for Give Local York and beyond. Additionally, the Institute will be marketing Give Local York to a wide audience utilizing advertising and media partners to heavily promote the event. There will also be social media kits available to participating community benefit organizations and a customized donation page.
Q. How can I help make the online giving challenge a success for my organization and our community?
Give Local York is committed to helping all organizations succeed during the Give Local campaign. Here are a few tips to make the most of the event:
- Refer to the Toolkit page for information on information sessions and trainings, a media kit, examples of Give Local communications, event logos and more!
- If you are not actively using social media, consider setting up accounts and start building up your list of supporters now.
- Map out a Give Local outreach plan and include Give Local in your communications between now and May 3 so your supporters know about this opportunity and can plan ahead.
- Pay close attention to available prizes and choose one or two to for which you will compete.
- Be sure to have fun on May 3 – your creativity and energy will contribute to your success!
Q. What are the expectations for organizations on the day of the event?
Participating organizations will be given to tools to make the most of Give Day - from digital assets to training to partnerships to have custom marketing collateral created, etc. Participating organizations are expected to follow the guidelines as stated. Ultimately Give Day will be what you make of it - whether you choose to simply send some emails and make a Facebook post or go “all in” with events, activities, costumes, etc.!
Q. When can my organization promote the event?
We encourage heavy promotion through your Facebook, Twitter, email newsletters, and mail campaigns to start about 4- 6 weeks out from May 3, 2019. Promotional vehicles used by participating organizations will be at the organization’s own expense. Promotions conducted by the Institute will be heavy during the 30 days leading up to the event with extensive media coverage in the week leading up to May 3.
Q. Can my organization host a special event?
Yes! We encourage you to plan an event, partner with other participating nonprofits, or connect with local businesses to raise awareness about Give Local York. You will have the ability to submit your events via www.york365.com - make sure to select “Give Local York” as the PRIMARY category in order for it to show up on givelocalyork.org.
Give Local York will be providing the platform and the promotion for Give Day but will not be micromanaging every event and activity that takes place that day. Give Day will be successful when everyone feels empowered to “do their own thing” while we’re all doing it together! That being said, we’re happy to help make connections and forge partnerships. You can contact Meagan at firstname.lastname@example.org with those questions.
DONATIONS, FUNDS AND PRIZES
Q. Will donors receive a receipt at the time they make the online contribution?
Yes, a formal email tax acknowledgement from the event will be sent automatically as soon as the donation is made. The credit card statement will show a charge for each organization that the donor supported. It will show the name of the organization that was donated to. For added convenience, donors who give to multiple organizations at the same time will be able to get a consolidated receipt if they wish!
Q. Should my organization also send a tax acknowledgement letter?
No. GiveGab must issue all donor acknowledgements for tax purposes and they will be issued to the donor via email immediately after the donation. The participating organization may issue a separate informal “thank you” but must not issue the formal tax acknowledgement that references the donation amount.
Q. Are my donors' transactions secure?
Our technology partner has conducted many giving days for community foundations nation-wide and is the recognized technology leader for match fundraising initiatives of this type. Credit card transactions are secure, backed by a PCI Level 1 secure service provider certification. For more info: http://info.givegab.com/givegab-legal-documentation
Q. Is there a cap on the number of donations my organization can receive?
No. The sky’s the limit! However, it is prohibited for participant organizations to donate from their own organization to their own organization.
Q. What is the minimum and maximum donation amounts per donor?
The minimum donation amount is $10 for a credit card donation and $100 for an ACH (automated clearing house) transfer. There is no maximum.
Q. How much of each gift will my organization receive?
As with any credit card transaction, there are the typical transaction fees assessed by the credit card companies as well as technology and processing costs to execute the event. GiveGab retains a 3% campaign management fee from all credit card donations on the giving day, capped at $20 per donation. Credit Card processing fees are an additional 2.2% + $0.30 for (MasterCard, Visa, Discover, and American Express).
New this year: donors can also donate on Give Day via an ACH transfer. The minimum amount for an ACH gift is $100 and there is a flat $3 fee per transaction, no matter the donation size.
Please note that the White Rose Leadership Institute does not charge any fee for providing Give Local to the community and will not keep any portion of donors’ Give Local York gifts.
Donors will be able to opt to cover the entire transaction fee if they wish--which means more dollars back to your cause! Donors will receive a tax deduction on the full donation amount, including any covered fees. All online donations will be officially receipted for tax purposes automatically through GiveGab under the name of the nonprofit receiving the funds. The total gifts to your organization before fees will be used as the basis for determining the stretch amount.
Q. How will Stretch Pool funds and prizes be awarded?
Stretch Pool Funds: The Give Local York staff and committee are actively raising money for the stretch pool fund and prize pool. Stretch Pool funds will be shared by all participating nonprofits receiving donations during Give Local York. The amount received will be proportional to each organization’s percentage of the total funds raised during the event. For example, if your organization receives 2% of the total funds raised through Give Local, you will receive 2% of the available bonus funds. Stretch Pool funds are based on gifts before fees are assessed. However, to prevent substantial donations from skewing the allocation of Stretch Pool funds, maximum donations of $10,000 per donor, per nonprofit organization will qualify for matching funds. If a gift larger than $10,000 is made, only the first $10,000 will be counted toward the Stretch Pool.
Prizes: Throughout Give Local, prizes will be awarded according to criteria to be announced on the Give Local website. Some prizes are competitive, while others are awarded randomly. The list of prizes will be posted in April.
Q. Can an organization win more than one prize?
Organizations may win multiple competitive prizes.
Q. Can we encourage donations by giving away prizes or free gifts?
Unfortunately not. All donations made during Give Local York must be 100% tax deductible. You may not offer memberships or gifts as a benefit in exchange for donations made during the event.
Q. Are gifts that offer fair market value benefits eligible? If so, how is that fair market value communicated to the donor?
On Give Day, through the online giving platform, we’d like to keep the focus on dollars donated to make giving as streamlined and easy as possible. That being said, organizations are welcome to coordinate their own partnerships in an offline fashion that takes place outside of Give Day and the stretch pool.
Q. What about offline gifts?
Offline gifts will be accepted on May 3, 2019, and are to be entered directly by the nonprofit via your dashboard.
When it comes to offline gifts, we say to use donor intent as your guide, i.e. be sure your donor means for their gift to count towards your Give Day campaign. If an offline gift comes to you in advance of May 3, that gift will be eligible as long as it is the donor's intent to support your Give Day efforts (i.e. as indicated by a check memo line or a remittance slip).
OKAY: Sending an appeal letter in the month of April to solicit online and offline gifts specifically to support your Give Local York campaign.
NOT OKAY: Receiving a regular check from a donor in April and hanging on to that check to submit as an offline gift on May 3.
Donor intent is key!
The White Rose Leadership Institute reserves the right to audit any submitted offline gift. Offline gifts stay with the organization and are not assessed a fee.
Q. How does the Business Match work?
Business Match allows your organization to partner for extra dollars with a local business and is an optional feature for participating organizations.
- YOU approach businesses directly for a donation and those businesses write checks directly to your organization.
- Your organization cashes the check and sends the tax acknowledgement.
- You complete the "Business Match" section on your application profile page and include business logos and pictures if you would like.
- Multiple matches are OK.
- The technology platform will track online donations on May 3, 2019. Once the business Match goal is reached, the "match" is added to your organization's total automatically and will reflect on the leaderboard.
- Business Matches are received directly by your organization. These dollars will be reflected in your organization's final report. Business Matches must be solicited as such when securing them from third parties and must NOT be reclassified operating dollars.
- Business Matches are subject to audit by the Institute to ensure fair play.
We encourage you to recruit donors to match a portion of your gifts—it may encourage others to give more freely during Give Local if they know that their contribution will be matched. Publicize the availability of matching funds in communications with donors and in your Give Local profile. Please note that matching funds paid directly to your organization are not eligible for Give Local Stretch Pool funds.
Q. Can my match details that were provided when I registered for Give Local York be updated?
Yes! Please write into the little blue chat bubble or email email@example.com to update those match details. Match details can be updated up to and through May 3rd.
Q. When will my organization receive its Give Local York funds?
Organizations will receive all online donations, less any uncovered processing fees, within 3 business days via direct deposit as long as the organization’s bank routing and account information has been verified. GiveGab uses a PCI Level I compliant payment service to ensure that all financial data is secure. Offline gifts made directly to your organization remain in your possession.
Stretch pool and prize earnings will be sent to you via a check from Give Local York within 45 days of the event end.
Q. How do you anticipate this will affect nonprofit development throughout the 2019 year?
Research exists from other Give Day communities that show Give Days increase philanthropy throughout the year, so we don’t anticipate that this will be a case where donors give on May 3 and never again. Additionally, the new donors you receive on Give Day are yours for cultivation and continuing that relationship. It’s also entirely up to your organization if Give Day will just be another tool in your fundraising belt, or if you choose to put all of your eggs in the Give Local basket. This event will really be what your organization makes of it.
Q. Can participating community benefit organizations be disqualified?
The Institute reserves the right to disqualify any community benefit organization from participating in the event and/or receiving stretch pool dollars at any time before, during, or after the event, if, in its sole discretion, it believes that there has been a breach of these rules and/ or deception on the part of the organization.
GIVE LOCAL YORK MAKES NO WARRANTIES OR REPRESENTATIONS AS TO THE SUCCESS OF THE GIVE LOCAL YORK PROGRAM OR OF ANY INDIVIDUAL PARTICIPANT AND IN NO WAY, DIRECTLY OR INDIRECTLY, GUARANTEES ANY RESULTS OR THE AMOUNT OF DONATIONS.
Q. I have more questions! Where can I go for help?
We are here to answer your questions. NEW THIS YEAR: There is a live chat option on givelocalyork.org! Feel free to use the little blue chat bubble on the bottom right hand corner for any questions you may have or to get help completing your organizational profile. You may also still email firstname.lastname@example.org or pick up the phone and call us at 717-456-0366.